“Cowardice asks the question: “Is it safe?”
Expediency asks the question: “Is it politic?”
Vanity asks the question: “Is it popular?”
But consciences asks the question: “Is it right?”

And there comes a time when one must take a position that is neither safe, nor politic, nor popular, but one must take it because one’s own conscience tells one what is right.”

- Martin Luther King Jr.